The first step in creating a belief is by figuring out the ONE thing. That is, what’s the one thing that if you get people to believe in it, all objections and resistance diminish. The Diehard” is in love with the current product. Switching a Diehard to a new product requires a major identity shift Insistă foarte mult pe ideea că îi ajuți pe alții cerându-le bani, că altfel nu fac nimic după ce au învățat. Pe o parte e adevărat pentru că te mustră conștiința dacă ai dat bani pe ceva și nu îți dai interesul, dar nu cred că e un lucru așa de nobil cum îl prezintă autorul. Un alt aspect care m-a iritat e ideea de cult, să te plasezi în poziția de guru știe-tot, iar dacă mai adăugăm și frecvența cu care autorul și-a promovat afacerea pe tot parcursul cărții rezultă o enervare maximă. Recunosc că pe la sfârșit am mai sărit peste pagini, devenise destul de neplăcută și repetitivă lectura. The idea is to have a single point of belief that your message is built around and is emphasized over and over and over again from a variety of different angles. What is the DESIRE or result that you want to achieve? External: What are your external desires? Internal: What are your internal desires?

This and other secrets taught in this section teach you how to become a leader and what it takes to build a tribe. Section 2: Creating Belief

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Implementing the program outlined in Expert Secrets was life changing for me. I’ve been able to duplicate my income as a chiropractor simply by teaching other chiropractors what I learned in this book. I am forever grateful to Russell.” Part 1: Rapport. Encourage dreams. Justify failures. Allay fears. Confirm suspicions. Stone enemies. Write down all the other vehicles that your dream customers have been using (without success) to try to get what they desire most So, when it comes to talking about the potentiality of the author, you will be highly satisfied. As he is around there in the marketing world for a world, he knows public approaches a lot. He is always pretty fascinated with his learning materials.

That guide is in a business book called Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice… by an internet marketer, Russell Brunson. After you’ve completed your masterclass and have some results that prove what you can do for people, it’s finally time to start selling things and making money – which is what we’ll get started with in the next section. Strategy is [an] overarching plan or set of goals. Tactics are the specific actions or steps you undertake to accomplish your strategy. When marketing, focus on as many status increases as you can that apply to your product or service. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.Once you reach the end of how to deliver your presentation, Russell explains how to close, which is one of the most useful secrets I found in Expert Secrets because if you’re not closing, you won’t have a thriving business. Right now, you might be uncomfortable taking on the role of expert. The author gets it. He, too, often struggles with that negative inner voice. Chet’s concept is called the Dream 100, and it refers to the 100 people who already have your ideal customers. You’re going to use a similar strategy in your own expert business to drive traffic into your funnels. You will notice this type of concept in this book with a wide range of factors. Russel Bruson shared his thoughts regarding this issue so perfectly here. In high school, for example, Russell was a state champion wrestler, becoming an all-American in his senior year, taking second place in the country at the high school nationals. This he continued into his college, learning valuable lessons about competition, hard work and the art of winning. He became one of the top ten wrestlers in the country at graduation.

Your origin story with the new opportunity. This is the Epiphany Bridge story that tells how you discovered your new opportunity The entire presentation is designed to get them to believe just one thing: that your new opportunity is the key to them getting the result they desire the most.

Ex: If you've ever thought "why even bother" or the government wants you to fail, you're probably right. They don't benefit from you succeeding. That want to see you stay in debt and rely on them. The difference is we actually care about you and want to see you succeed. Say goodbye: To the stress of uncertainty and not knowing what to do. You'll never have to guess again. Half the book is Brunson's tactical advice on how to create the perfect webinar, which I have zero interest in. Epiphany Bridge: a story that takes people through the emotional experience that got you excited about the new opportunity you’re presenting. Your epiphany is the aha moment when you learned about your new opportunity